If you need assistance, please call 858-345-9040

How to Sell Luxury Real Estate

Monday, January 29, 2018   /   by Sean Zanganeh

How to Sell Luxury Real Estate

The process of selling luxury real estate is unequivocally in a class of its own.  Sean Zanganeh is a luxury real estate expert who is happy to share some insight into how he manages to sell some of the most luxurious homes in the world.


TIP 1: Make the Right First Impression

From enhancing your property’s curb appeal with enhanced landscaping to rearranging all of the existing furniture, there are numerous ways to capture the interest of a buyer from the moment they arrive for the first time. Having staged and shown countless homes, I know exactly what turn-ons and turn-offs there are for buyers. Staging a home correctly can make or break the success of a sale.

TIP 2: Encourage Marketing Through Multiple Channels

Effective advertising is key to any business, and selling a home is, indeed, a business transaction. By utilizing print, online, and other available channels, a luxury home for sale can gain the level of exposure necessary to target and bring in buyers. Luxury agents have a large network of contacts to help gain traction and get the ear of high-end buyers and their agents.”

TIP 3: Be Patient with the Process

No matter what the market conditions are, some sellers always feel the need to rush. Feeling pressured to sell quickly can be detrimental in several ways. But ultimately it will make the selling process longer, as being hasty can make you ignore important market trends, cause tension with agents, and even put off some buyers. It is crucial to follow the lead of your agent, who has the experience to create and execute a successful selling strategy.

TIP 4: Work With, Not Against, Your Agent

An agent’s primary objective is to satisfy his or her client. But sometimes that means that sellers have to hear some hard truths about the property, the staging, and even the listing price. What is important here is to remember that professionals are here to be honest and set realistic goals. The better an agent and client can communicate, the more the client will feel empowered and understand what needs to be done in order to fulfill their expectations.

TIP 5: Consider Throwing in Extra Incentives

Do you have something that will sweeten the deal? Your imported furniture or hand-picked art pieces can become the leverage you need in order to motivate a buyer. There are often times a buyer was hemming and hawing until a client had the notion of throwing in all of their furniture. That was all it took to bridge that gap between what the buyer was willing to pay and the asking price.


Do you have more questions about selling your luxury home?

Sean Zanganeh prides himself in delivering the quality of service you need in order to sell your luxury property. Contact Sean today for more tips or to connect with him to help in selling your luxury property. 858.229.6063
My San Diego Dream Home
Sean Zanganeh
12750 High Bluff Dr, Suite 300
San Diego, CA 92130
CA DRE# #01851910

This information is deemed reliable but not guaranteed. You should rely on this information only to decide whether or not to further investigate a particular property. BEFORE MAKING ANY OTHER DECISION, YOU SHOULD PERSONALLY INVESTIGATE THE FACTS (e.g. square footage and lot size) with the assistance of an appropriate professional. You may use this information only to identify properties you may be interested in investigating further. All uses except for personal, non-commercial use in accordance with the foregoing purpose are prohibited. Redistribution or copying of this information, any photographs or video tours is strictly prohibited. This information is derived from the Internet Data Exchange (IDX) service provided by San Diego MLS. Displayed property listings may be held by a brokerage firm other than the broker and/or agent responsible for this display. The information and any photographs and video tours and the compilation from which they are derived are protected by copyright. Compilation © 2023 San Diego MLS.
This site powered by CINC: www.cincpro.com