Monday, January 29, 2018 / by Sean Zanganeh
The process of selling luxury real estate is unequivocally in a class of its own. Sean Zanganeh is a luxury real estate expert who is happy to share some insight into how he manages to sell some of the most luxurious homes in the world.
5 TIPS FOR SELLING LUXURY REAL ESTATE
TIP 1: Make the Right First Impression
From enhancing your property’s curb appeal with enhanced landscaping to rearranging all of the existing furniture, there are numerous ways to capture the interest of a buyer from the moment they arrive for the first time. Having staged and shown countless homes, I know exactly what turn-ons and turn-offs there are for buyers. Staging a home correctly can make or break the success of a sale.
TIP 2: Encourage Marketing Through Multiple Channels
Effective advertising is key to any business, and selling a home is, indeed, a business transaction. By utilizing print, online, and other available channels, a luxury home for sale can gain the level of exposure necessary to target and bring in buyers. Luxury agents have a large network of contacts to help gain traction and get the ear of high-end buyers and their agents.”
TIP 3: Be Patient with the Process
No matter what the market conditions are, some sellers always feel the need to rush. Feeling pressured to sell quickly can be detrimental in several ways. But ultimately it will make the selling process longer, as being hasty can make you ignore important market trends, cause tension with agents, and even put off some buyers. It is crucial to follow the lead of your agent, who has the experience to create and execute a successful selling strategy.
TIP 4: Work With, Not Against, Your Agent
An agent’s primary objective is to satisfy his or her client. But sometimes that means that sellers have to hear some hard truths about the property, the staging, and even the listing price. What is important here is to remember that professionals are here to be honest and set realistic goals. The better an agent and client can communicate, the more the client will feel empowered and understand what needs to be done in order to fulfill their expectations.
TIP 5: Consider Throwing in Extra Incentives
Do you have something that will sweeten the deal? Your imported furniture or hand-picked art pieces can become the leverage you need in order to motivate a buyer. There are often times a buyer was hemming and hawing until a client had the notion of throwing in all of their furniture. That was all it took to bridge that gap between what the buyer was willing to pay and the asking price.
GET YOUR LUXURY HOME SOLD
Do you have more questions about selling your luxury home?
Sean Zanganeh prides himself in delivering the quality of service you need in order to sell your luxury property. Contact Sean today for more tips or to connect with him to help in selling your luxury property. 858.229.6063